My name is Miriam and I am one of the two writers on this website.
Since you stopped by on this page, you’re probably interested in finding out more about what I’m up to.
I could say that I always wanted to be a writer, but I’ve grown tired of hearing stories like this, so I won’t waste your time.
While I did want to become a writer, I don’t actually believe that much in “raw talent” as much as I believe in hard work. It took me a while to figure this out.
Besides, I found gems in my diary like this: “I hate math, but I’ll be a writer anyway, so it doesn’t matter!”
Thanks math, I guess…
I was born in a middle class family that had some financial issues.
I remember one summer all we ate was fried potatoes. We already had potatoes in our garden but not much money for food from the store.
By no means was this meant to be a tear jerker. Sure, sometimes I wish things would have been different, but I think my experiences also taught me not to take anything for granted.
I always wanted to create a better life for myself and the ones I love, so I combined my love of writing with something that helps dreamers like me grow: marketing.
The goal of Blue Writers is to help small businesses and startups attract more clients using content writing and copywriting.
Any hard-working entrepreneur can use the internet to his or her advantage. You can attract higher-quality leads and close more sales at a significantly cheaper price than in the past.
You probably want to ask me the following questions: “What were you thinking when you created this website? Aren’t there enough freelance writers on this planet?”
I will answer your questions with another question: Have you ever tried to hire one?
I did, and it sucked the life out of me.
Sane writers are really hard to find these days, and the ones that do send you ridiculous quotes, despite the fact that they started writing only 12 months ago.
Let me tell share a few of my tragico-comical stories about hiring freelance writers for a few small projects.
Case 1: The misunderstood artist
I asked for a 100-word test article. After receiving it, I found out that 60% was plagiarized.
The funny part was that the writer who sent me the test article highlighted the part that he spend 4 hours writing 100 words (yes, 4 hours) on a rather casual topic.
I said no.
A few hours later I see him posting on a website that I stole an article from him (keep in mind it was a 100-word sample).
Case 2: William Shakespeare
There’s nothing wrong with a little bit of confidence, don’t get me wrong.
But sometimes you will stumble upon people who can’t write, doubt your guidelines, complain about how hard it is to write, don’t want to edit what you’ve told them to, all this while they have no idea what they’re doing.
I used the William Shakespeare reference because this writer said London is a country.
Case 3: SEO-optimized, data driven *insert buzzword here*
This type of writer is not actually a bad writer, nor does he/she have a personality that makes your narcissistic mother seem okay, but…there is a but.
This writer uses all the buzzword, knows everything about content marketing, copywriting, you NAME IT! However, they never used a keyword research tool in their life, never read a serious book about copywriting, doesn’t know what a sales funnel looks like, and believes that researching a buyer persona is like playing monopoly.
Roll the dice.
It doesn’t stop there. I worked for a short amount of time with an agency too. The type of content I had to write, and the requests of editors, was on the funny side.
My “aha” moment
Long story short, I saw an a opportunity in content marketing and copywriting.
There are so many people who claim they can do it yet suck at it. And the ones who can do it often ask for fat wallets.
What about companies that don’t have 15k per month to spend on marketing?
This is when I saw my shot.
I understand how small businesses operate. I know their struggles, their immediate worries, which often begin with a “c” and end in an “s”.
Yes, it’s “clients”.
I would probably lose it if I had to work for a company like Cola. But for small business owners, startups?
Well, those are my people.
Their struggles are my struggles, and I kinda take pride in being part of a generation that dares to take their destiny into their own hands.
Trust me, I know it’s not easy.
Our parents and relatives all expect us to get a job and move up the ladder. explaining how you want to get rid of the 9-5 to your grandma, is kinda difficult.
Whether you’ve been in the game for 15 years for 5 months, it’s never too late to invest in putting yourself out there on the largest marketplace in the world (aka the internet).
What does my work look like?
You’re probably wondering what I’m doing, how I create content, how I got started, etc.
The first step is searching trough my folders for my buyer persona.
I know I put that somewhere in this laptop…
After my client is done completing a questionnaire and I perform some keyword research to find out more about user intent, I start writing.
It’s easy to write when you already have a list of topics. This is what I do for most clients.
It works like this: After I know who my client’s reader is, I start searching trough forums, social media, or I simply use keywords to determine what kind of questions they have.
I only write content that is laser-focused on a certain audience, and I create a schedule, so all of my clients can expect a certain article on a certain day of the week. I also make sure I find a royalty free image that goes well with the content.
I just try to make everything easier for both me and my clients.
When I write copy, the process is slightly different. There is more work involved for fewer words because the copy has to sell directly.
If you mess it up, my client will be sad and won’t come back, so I gotta make sure I get it right!
I do my best to understand the topic I’m writing about from the inside out. I test different formulas. I see how it looks on paper. Then I come back and edit. Finally, I wait a few hours and probably rewrite everything.
Copywriting also involves a bunch of open ebooks on kindle, trying to put the pieces of the puzzle together, and do my best to maximize the benefits of the product/service.
It isn’t easy, but it sure is fun.
What should I do now?
Well, if you like me, send me a message.
Just kidding, I have a boyfriend. You can click on his picture to learn more about him as well.
Ok, so what is allowed?
You can drop me a line if you want to get a taste of increased rankings and a loyal audience, more people opening your emails, and more sales to brag to your friends about.
I also accept messages with cat memes.
And before you go, don’t forget to take some free stuff with you!
Check out my blog. On it I speak about how you can write content like a digital marketing specialist, how to perform an affordable keyword research, and many other topics.
Thanks for taking time out of your day to get to know me!
-Miriam Brait, Co-Founder