I have a problem with over-used, recycled content that nobody cares about.
I mean, why write anything if nobody cares about it? This is why I went in the hunt to ask people about their pain points and what they would like to read about!
This is going to be an article introducing a long series of questions asked by you and answered by the Blue Writers team.
What is Inbound Marketing?
Since we are at the definition stage and I don’t want to bore you, I will start with a really simple explanation that, I hope, will stick with you.
Inbound marketing is about finding the starving crowd, and as Garry Helbert put it, that’s the only advantage you need.
The inbound methodology is all about it easier for customers to find out about your business.
When someone wants to buy new shoes, what do they do?
They search for offers on the internet both for online and offline stores. They search for information about how the shoes are made and whether or not they are really worth the investment.
Are they trendy? Durable? Wait a second—what do others say about them?
This is YOUR shot!
You can reach customers on social media or by ranking high on search engines.
The point? Make yourself easy to be found!
Then you have to convince them that your products are the best choice, that they are fashionable, durable, and produced in an ethical environment.
With shoes like that, you won’t be ashamed that you walk to work.
It’s a complicated process, and it takes time, but the results are mind blowing. Why?
Because you are dealing with a starving crowd. That’s the biggest advantage one can have.
You can take a look at the inbound marketing funnel to actually understand how this machine works.
And now some numbers...
It really depends on what type of content you are aiming for. Usually high-quality content and knowledgeable content writers, copywriters and marketers don’t work for pennies, but what they is multiplying your income however you don’t need a huge budget to see big results.
Content writers, copywriters, and everyone under the digital marketing umbrella are well aware that all businesses can afford big content marketing packages, so don’t fret.
Many agencies and freelancers have packages designed for small businesses and individuals.
What is content marketing?
Content marketing is a marketing strategy that involves valuable content to attract a defined audience, which could be shoe lovers (like in our previous example) or gaming enthusiasts.
What’s the objective of creating informational and engaging content?
By proving your expertise and bringing valuable information, you drive profitable customer action (aka sales).
What forms does content marketing take?
- White papers
- Case studies
In case you want to see what it works and what doesn’t, take a look at this study.
What does the study really say about what makes content marketing work? The content marketing institute published this.
Even though many content mills exist, when you pay a writer 20 bucks per 1000 words, trust me, the odds of receiving some watered down article (half copy/pasted from Google) are very high.
If you’re just getting started or your business is on the smaller side, you can always look for agencies or freelancers that offer packages for small businesses, that way you won’t be forced to make a compromise in quality.
What is Search Engine Optimization?
What is Digital Marketing?
What Difference Does It Make If I Am Selling Liquor or Cars?
Do you want your questions answered? Let us know in the comments, and share the responses with your friends too!