How to Write Content Like a Digital Marketing Specialist

How to Write Content Like a Digital Marketing Specialist

Writing for the web is writing under pressure.

When you write for the web, you have a specific audience in mind. 

Your narrative has a specific purpose, and failure is clearly defined.

Print and online writing may look similar, but in reality they’re written with different audiences in mind.

Unfortunately, companies throw leads out the window because they have a faulty idea of what website content should look like.

Best Lead Generation Strategies for 2017

Best Lead Generation Strategies for 2017

Which lead generation strategies work? It depends on who you ask. A study conducted by Hubspot found SEO to be the most effective individual B2B lead source, followed closely by email marketing and social media. Surprisingly, blogging scraped the bottom of the list, rivaling much more antiquated marketing methods such telemarketing, PPC, trade shows, and direct mail. 

Content Marketing Questions That Nobody Bothers to Answer

Content Marketing Questions That Nobody Bothers to Answer

I have a problem with over-used, recycled content that nobody cares about. I mean, why write anything if nobody cares about it? This is why I went in the hunt to ask people about their pain points and what they would like to read about! This is going to be an article introducing a long series of questions asked by you and answered by the Blue Writers team. 

3 Simple Things You Can Do to Increase Your Conversion Rate Immediately

3 Simple Things You Can Do to Increase Your Conversion Rate Immediately

What business doesn’t want a higher conversion rate? After all, the higher your conversion rate, the higher your bottom line. But even if your conversion rate is already sitting pretty, there is always room for improvement. So what are some simple but effective steps that can boost your website’s conversion rate? Well, among the many approaches you can take, there are three in particular that will benefit your business the most.